Retailers

Pets at Home launches Squishmallows pet collection in stores

Pets at Home has announced the launch of the new Squishmallows pet collection in over 250 stores. The collection consists of original Squishmallows pet beds and 7” pet plush toys by Jazwares. The line of products was launched by Jazwares last month and the items will now be available both…

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Purina Europe to launch its first carbon reduced pet food range

Purina Europe is set to launch its first carbon reduced pet food range, Purina One DualNature. The carbon reduction work is a step towards Nestlé’s wider ambition of reducing its carbon emissions by 50% by 2030. So far, the range has successfully reduced its carbon footprint by 15.7% compared to…

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UK Pet Food launches dog obesity tool to tackle surge in cases

UK Pet Food has announced the launch of an interactive and educational dog obesity tool in response to the alarming rise in pet obesity. The new tool has been developed in collaboration with human psychologist professor Thomas Webb from the University of Sheffield. UK Pet Foods said that the United…

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KatKin launches on Ocado Retail

UK-based fresh cat food brand KatKin has launched its pantry product range on Ocado Retail. KatKin was founded by siblings Brett and Nikki O’Farrell in 2018, and following its Series A funding round in 2022, Ocado has become the group’s first retail partner. Its ambient range of pantry products features…

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Mars Petcare appoints new chief digital officer

Mars Petcare has appointed Christoph Heyn, current global vice president, digital at Ikea, as its chief digital officer (CDO). Heyn will join the newly created role from 27 November 2023 and will lead the definition and global scaling of signature digital products, and the development of key areas of digital capabilities…

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Wind Point Partners acquires Assisi Pet Care

Wind Point Partners, a Chicago-based private equity firm, has acquired Assisi Pet Care Group Limited, a producer of premium and natural dog and cat food and treats producer. Headquartered in Melton Mowbray, United Kingdom, the company’s products are sold in the UK and throughout Europe, with two natural treat production…

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Buddy and Lola launches new Super Shrooms meal topper

Buddy and Lola has launched its new Super Shrooms meal topper. The new meal topper features five potent mushroom extracts – Maitake, Reishi, Turkey Tail, Shiitake, and Chaga. Maitake is an anti-cancer powerhouse that bolsters your dog’s immune system and promotes healthy cell growth. Reishi is known for its stress-combatting…

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Vital Pet Group introduces new ‘Everyday Low Price’ strategy

Vital Pet Group has announced the introduction of its new “Everyday Low Price” strategy. Effective immediately, it has significantly reduced the selling prices on over 280 best-selling products. Furthermore, Vital has announced that it is committed to holding these prices until 30 November 2023. To ensure retailers are aware of…

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HugglePets makes two senior appointments

Independent pet retailer and wholesaler HugglePets has appointed Frances Marshall as its new online marketplace and data supervisor and Tom Gwilliam as its new sales and marketing director. After 16 years in the pet trade specialising in aquatics and reptiles, Marshall has officially come south to join the team at…

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Oscar Pet Foods brings Anivatio Projoint Soft Chews to UK

Oscar Pet Foods has announced that it has secured the rights to bring AniVatio Projoint Soft Chews exclusively to the UK market. Antivatio Projoint uses undenatured collagen UC-II which is clinically proven to reduce stiffness, improve mobility and renew cartilage in pets. Unlike glucosamine and chondroitin, UC-II makes immune cells…

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