Retailers

Mar- 2024 -

21 March

Percuro Pet Food partners with NFRSA

The insect protein-based pet food company Percuro has collaborated with the National Foundation for Retired Service Animals (NFRSA) to help support the welfare needs of retired service animals through a feeding programme. The charitable organisation will benefit from the donations supplied by the hypoallergenic pet food specialist as part of…

20 March

Deliveroo launches Deliver-Woof

Deliveroo has announced the launch of ‘Deliver-Woof’, an Easter chocolate treat created especially for dogs in collaboration with Woodgreen Pets Charity. The new chocolate egg is 100% dog-friendly and is made with dog-safe ingredients and added vitamin A and D – both essential nutrients for dogs. The treat, which is…

19 March

Dr Veneta to launch in April

UK-based vet and canine nutritionist Dr Veneta is set to launch her eponymous pet food brand in April with her new range of freeze-dried dog food. The four-strong portfolio of freeze-dried nuggets prioritises the ongoing health of the dog’s microbiome, where 84% of its all-important immune system resides. The new…

18 March

Meatly partners with Omni to launch first cultivated meat cat food

Cultivated meat company Meatly has claimed it has created the world’s first cans of cat food that use cultivated chicken as the protein source. The product was created in collaboration with its first brand partner, Omni, a fast-growing novel protein pet food company in the UK, founded by veterinarian Dr…

15 March

Benyfit Natural celebrates 10th anniversary

Raw dog food company Benyfit Natural has announced the celebration of its 10th anniversary. Since its establishment in 2014, Benyfit Natural has grown from a “modest” startup with the first recipes evolving around founder Ben Van Praagh’s kitchen table to a “prominent” premium player in the raw dog food sector.…

14 March

Mars Pet Nutrition appoints new global chief growth officer

Mars Incorporated has announced that Natalia Ball has been appointed as global chief growth officer of Pet Nutrition effective 1 April. Ball will lead the growth agenda of beloved global brands including Pedigree, IAMS, Cesar, Whiskas, Sheba, Temptations, Nutro and Greenies. Ball brings over 20 years of experience as a…

13 March

Brit launches new Brit Care Cat Raw Treats

Pet nutrition brand Brit has introduced its latest innovation in cat snacks, Brit Care Cat Raw Treats. The new range of treats can be served as a standalone snack, or as a topper on your cat’s kibbles. These treats are entirely natural, containing no artificial preservatives, flavours, colourants, or added…

12 March

Inspired Pet Nutrition invests over £30m in its regional factories

Yorkshire-based pet food company Inspired Pet Nutrition (IPN) has announced an investment of over £30m in new technologies designed to significantly expand technical capability, potential product range and capacity at its regional factories. IPN has invested more than £6m at its wet food facility to more than double its capacity.…

11 March

The EasyEat launches in the UK

Callum Saunders and Declan Poole, together, have announced the launch of The EasyEat in the UK to alleviate the harm that is caused by the unhealthy eating position from traditional and unevenly raised bowls. According to the duo, this especially affects flat-faced breeds of dogs. Working with numerous vets they…

8 March

Toplife launches new Puppuccino for dogs

Pet treat specialist TopLife has launched Puppuccino for dogs, made with easy-to-froth and digestible goats’ milk. The product can be poured straight from the 200 ml carton and whisked into a foamy serving from a cup or bowl. According to Toplife, historically breeders have long been using goats’ milk as…