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Industry News

  • Feb- 2024 -
    6 February
    Natural Cornish Pet rebrands to The Pet’s Larder

    Natural Cornish Pet rebrands to The Pet’s Larder

    Natural Cornish Pet has announced that it is rebranding to The Pet’s Larder as it plans expansion. The Pets Larder will be headed by Katy Peck who was the founder of the Natural Cornish Pet Shop. She has been the creative side of the business developing the products and branding…

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  • 6 February
    Vafo Group acquires Dagsmark Petfood

    Vafo Group acquires Dagsmark Petfood

    European producer of “super premium” pet foods Vafo Group has acquired Finnish company Dagsmark Petfood. Now part of Vafo Group, Dagsmark will continue its operations while retaining its existing workforce. In Finland, Vafo Group is currently represented by its subsidiary Prima Pet Premium, which also operates a new dry food…

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  • 5 February
    Pooch and Mutt partners with Woodgreen to rehome dogs

    Pooch and Mutt partners with Woodgreen to rehome dogs

    Pooch and Mutt has announced its partnership with Woodgreen Pets Charity to rehome dogs this Valentine’s Day. Woodgreen recognises that people form connections with dogs through their rehoming profiles. As a result, Pooch and Mutt has set up a photoshoot, aiming to fast-track adoptions for the charity’s deserving dogs. Alongside…

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  • 5 February
    Whiskas and Butchers named Best Pet Products of the Year

    Whiskas and Butchers named Best Pet Products of the Year

    Whiskas Pouch Reset and Butcher’s Nourishing Food for Dogs Healthy Heart Tins have been named Product of the Year for the cat and dog categories respectively. Whiskas new range has been tasted and approved by 3 out of 4 cats while Butcher’s worked with nutritionists to create their range of…

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  • 2 February
    We.pet partners with Benebone

    We.pet partners with Benebone

    We.pet, part of the Pet Family group in the UK, has announced the addition of Benebone, an American-based manufacturer of chew toys for dogs, to the We.pet wholesale portfolio. Benebone is a chew toy for dogs made in the USA, with nothing but USA-sourced nylon and real flavours such as…

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  • 2 February
    Denzel’s launches limited edition dog treats for Valentine’s Day

    Denzel’s launches limited edition dog treats for Valentine’s Day

    Denzel’s has launched its limited edition dog treats for Valentine’s Day. The new range features Peanut Butter and Strawberry Hearts, Steak and Chips Hearts and Blind Date Gift Boxes. Denzel’s Valentine’s Peanut Butter and Strawberry Hearts are made from peanut butter, strawberries and carob. These heart-shaped treats are 100% natural…

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  • 1 February
    Xparkles launches new Valentine’s Day designer collars

    Xparkles launches new Valentine’s Day designer collars

    Xparkles has announced the launch of its new designer pet collars for Valentines Day. Made from French nappa leather, customers are able to change the look of their pets’ collars by incorporating interchangeable charms made from pure silver, with others which are encrusted with rhinestones. The new concept in pet…

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  • 1 February
    Furr Boost secures Pets at Home as stockist

    Furr Boost secures Pets at Home as stockist

    Furr Boost, the hydration smoothie drink for pets, has announced that its products are now available in Pets at Home both in store and online. Furr Boost has grown rapidly over the best two years and as well as the deal with Pets at Home, it has also secured a…

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  • Jan- 2024 -
    31 January
    Jollyes posts record-breaking Xmas sales

    Jollyes posts record-breaking Xmas sales

    Jollyes has announced that it posted record-breaking Christmas sales with like-for-like sales up 13% for the five weeks ended 31 December 2023. The final week before Christmas was Jollyes strongest seven-day trading period in its history with almost 45%more customers than the previous year and 26% on a like-for-like basis.…

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  • 31 January
    Marleybones secures listing with Whole Foods Market

    Marleybones secures listing with Whole Foods Market

    Pet food subscription startup Marleybones has secured a listing with Whole Foods Market. From 1 February, Marleybones’ pantry, fresh dog food, gourmet treats and health boosting toppers, will be available in Whole Foods Market. The women-founded, dog-centred brand features “fresh”, shelf-stable meals that are steam-cooked to retain all their “natural…

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