Industry News

Kissamo launches bespoke acrylic pet tags in UK

Vancouver-based startup Kissamo has launched its bespoke acrylic pet tags in the UK, offering free shipping as part of its international expansion. Founded in 2019 by designer Laurel Murray, Kissamo specialises in lightweight, weatherproof tags crafted from acrylic rather than traditional metal.  The material is designed to be durable, silent…

Read More »

Ruffingtons celebrates first year of ‘rapid growth’

Dog treat brand Ruffingtons has marked its first anniversary in which it saw it double its initial growth targets and expand to more than 200 stockists across the UK. The company, part of Lincolnshire-based Fold Hill Foods, launched at the Pets and Aquatics Trade Show (PATS) in September 2024 with…

Read More »

Purina Institute publishes new pet nutrition guide for vets

The Purina Institute has launched a new handbook aimed at helping veterinary professionals provide nutritional advice for healthy dogs and cats. The Handbook of Canine and Feline Well-Pet Nutrition is a free, product-agnostic digital resource created with input from 54 experts across 20 countries.  It covers topics such as nutrient…

Read More »

Purina Europe appoints new CEO

Purina has announced the appointment of Rafael Lopez as the new chief executive officer for Purina Europe. He succeeds Purina’s previous European CEO, Jeff Hamilton, who has assumed the role of CEO of Nestlé Americas. Most recently, Lopez held the position of regional director for Italy and Southern Europe of…

Read More »

Omni seeks ‘dog breath inspector’ to test new supplement

Pet health brand Omni is offering £9,000 to a UK dog owner willing to monitor their pet’s breath daily for 12 weeks to test a new supplement. The company, founded by vets, is looking to appoint its first “dog breath inspector”.  The successful applicant will be sent a supply of…

Read More »

Pedigree Wholesale north sales team manager John Newbury dies

Pedigree Wholesale has announced that John Newbury, its north sales team manager, has passed away on Sunday 17 August 2025, following a short illness. Newbury joined Pedigree in September 2019 as aquatics business unit manager, later becoming north sales team manager. Known for his expertise and dedication, he was a…

Read More »

Jollyes unveils KatKin partnership

Jollyes has announced that it has partnered with fresh cat food brand KatKin to become its largest retail partner to date. As a result, KatKin products have now officially launched in 80 Jollyes stores across Britain, and the range will include six different recipes, plus variety packs. The partnership comes…

Read More »

Butternut Box and Surrey Uni launch research on fresh dog food

Butternut Box has partnered with the University of Surrey on a multi-year study into the health outcomes of fresh dog food, supported by an Innovate UK Knowledge Transfer Partnership (KTP). The project will examine how different diets affect dogs’ skin health, immune response and overall wellbeing.  Research will be carried…

Read More »

Brit Premium by Nature launches collagen chewable treats for dogs

Brit Premium by Nature has introduced a new range of collagen-based chewable treats, designed as an alternative to traditional rawhide products. The treats, available as sticks, hollow tubes and waves, include a variant filled with turkey meat for added flavour and nutritional value.  Made with up to 70% bovine collagen,…

Read More »

Protexin launches new online hub

Protexin has launched a new online hub, delivering 30 years of science-backed expertise and trusted gut health products directly to pet owners. With the launch of its new platform, consumers can now purchase Protexin products directly. Alongside the launch, Protexin has refreshed some of its most trusted products. Alongside the…

Read More »