Industry News
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Aug- 2021 -6 August
The Innocent Pet extends air-dried dog food range
The Innocent Pet, a Yorkshire-based pet food manufacturer, has extended its air-dried dog food range with three new single protein recipes. Its complete food range now includes seven grain free, single protein recipes for dogs – each including human-grade British meat or MSC sourced fish, selected fruit, vegetables, and herbs,…
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6 August
Biomega urges pet food industry to ‘think sustainability’
Biomega, a biosciences company that produces sustainable ingredients for both the human and animal health and nutrition sectors, has called for pet food manufacturers, ingredients suppliers and brands to help “drive the sustainability narrative” in the pet food industry. With the human population expected to grow to ten billion by…
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5 August
Pets at Home installs recycling points
Pets at Home has announced plans to introduce in-store recycling points for flexible pet food packaging, in what will be an “industry first”. The new initiative, which is being supported by pet food producers Mars and Purina PetCare, is being trialed across 40 stores and three Vets4Pets practices across the…
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5 August
Town & Country Petfoods launches new multipacks
Town and Country Petfoods have launched new 100% complete Puppy and Grain Free multipacks, building on the success of its HiLife ‘it’s only natural’ range. The new recipes are “carefully prepared” with highly digestible proteins and complementary fruit and vegetables to help dogs “stay healthy and happy from puppy to…
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4 August
Dog hamper business raises money for The Oldies Club
A luxury dog hamper business is raising money for The Oldies Club, a charity which rehomes old dogs. To support the group, owner of the business Karen Rhodes, has made ‘The Oldies Hamper’, with all profits going to the charity. The basket is made up of “natural, healthy treats” and…
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4 August
PFMA launches Associate Membership offering
The PFMA has launched a new Associate Membership category, which means that for the first time in 50 years, those working closely with the pet food sector can now apply to become an associate member. The new membership category will reportedly help machinery and packaging companies, consultants, retailers, and various…
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3 August
Pointer Pet Products launches new ‘mini rolls’ range
Pointer Pet Products, a dog biscuits and snacks manufacturer, has announced the launch of a brand-new mini rolls range. The product, entitled ‘Pointer Duck and Orange Flavoured Mini Rolls’ are oven-baked, wheatmeal goods, developed with no added artificial colours or flavours. In addition, the group said the treats can also…
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3 August
Tiana champions halal-friendly/freeze-dried cat food
August 21 sees another significant milestone in the UK’s ever evolving pet food fixture with the arrival of Tiana cat food, the world’s first halal-approved cat food range made with best-in-class human-grade ingredients using state-of-the-art, freeze-dried technology. Tiana is the brainchild of senior petfood buyer Pankaj Hurria who became intrigued…
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3 August
Soopa launches Puppy Range
Following the successful launch of their plant based ‘Puppy Dental Sticks in May this year, Soopa is excited to announce the launch of their healthy ‘Puppy Training Bites’. Soopa’s puppy bites are hypoallergenic, grain free, made with 100% natural banana and pumpkin and are suitable for pups over 3 months…
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2 August
Hill’s Pet Nutrition launches ‘K.I.S.S 4 Vets’
Hill’s Pet Nutrition has announced the launch of its ‘K.I.S.S 4 Vets’ initiative which aims to help and support vet healthcare teams (VHCTs) ease back into the ‘new normal’, during “Covid-19 and beyond”. K.I.S.S (Knowledge, Information, Support and Sharing) is a newly created team of nutritional experts developed by Hill’s…
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