Industry News
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Apr- 2025 -22 April
All for Paws expands cooling range
All for Paws has announced that it has expanded its Chill Out cooling range for dogs with a number of new products. New for 2025, it has launched the Kiwi Cooling Mat featuring a cooling gel, the mat can be refrigerated to provide a refreshing spot for dogs to rest…
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22 April
Behavet wins national recognition as Outstanding Animal Behaviourist
Online global pet behaviour clinic Behavet, founded by Dr Tom Mitchell, has been named Outstanding Animal Behaviourist at the 2025 Business Awards UK Pet and Animal Care Awards. The Pet and Animal Care Awards honour the professionals and organisations driving real change in the pet industry. Behavet’s approach to accessible,…
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17 April
Sera acquires Interpet aquatic brands
Aquarium care and fishkeeping brand Interpet has signed an asset purchase agreement with aquatic products manufacturer Sera GmbH to transfer ownership of the Interpet, Blagdon, and Aquagarden aquatic brands. With over a century of combined experience, Sera will bring its strong market presence in Europe alongside its food and care…
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16 April
Lily’s Kitchen launches new supplement range
B Corp pet food brand Lily’s Kitchen has launched a new range of supportive supplements for dogs. The latest range is designed to be incorporated into a daily feeding routine. Developed with a vet, the supplements range contains carefully selected ingredients, including concentrated botanicals, to help give dogs support, whether…
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16 April
Pets at Home pauses sale of rabbits over Easter
Pets at Home has announced that it will be pausing the sale and adoption of rabbits at 460 stores nationwide over the Easter weekend. The company stated that the decision has been taken to help prevent impulse purchases and adoptions driven by the celebrations, as part of the brand’s commitment…
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15 April
Non-stop dogwear launches new Dog Rescue Sling
Non-stop dogwear has launched its new Dog Rescue Sling in partnership with Norwegian Rescue Dogs (Norske Redningshunder, NRH). It said the Dog rescue sling was born out of real-world challenges faced by search and rescue teams. The NRH responds to 500 rescue operations every year which can be unpredictable, and…
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15 April
Jollyes permanently removes small animals from stores
Jollyes has completed the removal of small animals from all 100-plus stores as it accelerates the roll out of raw frozen food across its stores. The move, which has involved the phased removal of all live rabbits, guinea pigs and birds, has been completed over a 12-month period giving breeders…
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14 April
Petchef launches Greece’s first freshly cooked renal support recipe for dogs
Petchef, Greece’s leading provider of freshly cooked pet meals, has announced the launch of its Renal Support Recipe – a groundbreaking, vet-formulated meal designed specifically for dogs suffering from Chronic Kidney Disease (CKD), a condition that affects nearly one in 10 senior dogs worldwide. Developed in collaboration with veterinary nutritionists…
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14 April
Charlie The Vet secures listing with Pedigree Wholesale
PIF member Charlie The Vet has secured a new wholesale listing with Pedigree Wholesale, increasing access to its first aid products through independent pet retailers across the country, in support of this National Pet First Aid Awareness Month From at-home care to on-the-go essentials, the Charlie The Vet product range…
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14 April
Purina Pro Plan and ATP Tour sign multi-year partnership
Purina Pro Plan, part of Nestlé Purina PetCare Europe has announced a multi-year partnership with ATP, a global governing body of men’s professional tennis. Purina Pro Plan offers a range of pet food products for dogs and cats, developed by a dedicated team of Purina nutritionists and vets. The partnership…
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