Industry News
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May- 2025 -23 May
OATA appoints new finance and office manager
The Ornamental Aquatic Trade Association (OATA) has announced the appointment of Dawn Jones as its new finance and office manager, who will take over from Ray Valovec when he leaves in June. Jones joins from a local accountancy firm where she was personal tax manager and client manager for a…
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23 May
Natures Deli expands treat paste range
Pedigree Wholesale has announced a new addition to the Natures Deli Treat Paste range with a new duck flavour. The new paste is grain-free, gluten-free, hypoallergenic and packed with essential vitamins and minerals. Made with just six ingredients or less, Natures Deli treats pastes now come in six flavours, chicken,…
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22 May
Herbal Dog Co launches Colloidal Silver High Potency Range
PIF member Herbal Dog Co has launched a new Colloidal Silver High Potency Range, expanding its portfolio of natural pet care products. Designed for multi-pet use, the new range aims to meet growing consumer interest in holistic and plant-based wellness solutions. Colloidal silver is widely known for its natural antimicrobial…
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21 May
Omni sales surge 130% following Dragons’ Den investment
Omni, the UK’s first vet-founded nutrition brand catering specifically to allergy-prone pets, has reported a 130% increase in sales, close to £10m, since its appearance on BBC1’s Dragons’ Den, which aired on 6 February 2025. Founders Shiv Kumar and Dr Guy Sandelowsky attributed this sales growth to loyal, returning customers.…
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21 May
Albion Pet Foods to expand its retail arm with new rebrand
Midlands-based raw pet food manufacturer Albion Pet Foods has announced plans to expand its retail arm following its acquisition by Gill Bower, business owner and entrepreneur. Since taking over Albion, Bower has moved the manufacturing side of the pet food to a new plant in Warwickshire so that the whole…
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20 May
Butternut Box secures £64m in debt financing from Liquidity
Fresh dog food brand Butternut Box has secured a debt financing of £64m from Liquidity, an AI-driven private credit firm. The new funding will enable Butternut Box to solidify its market position in Europe with the development of a second manufacturing facility in Poland. Founded in 2016, Butternut Box is…
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20 May
Will Young joins Miraculous Meals as co-founder
Will Young, singer-songwriter and a lifelong champion for rescue dogs, has stepped into a new role as co-founder at Miraculous Meals — the dog food brand which donates 50% of all profits to UK dog rescue centres — to help tackle the UK dog rescue crisis. Young joins Miraculous Meals’…
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19 May
Aldi to relaunch its Cooling Pet Range this summer
Aldi has announced the relaunch of its Cooling Pet Range this summer, available in the supermarket’s middle aisle. The Cooling Pet Range features the Sunshade Dog Bed, Dog Sprinkler Mat, Cooling Mat Large, Cooling Vest and Towel, Pet Travel Bottle or Bowl, Long Body Dog Toy and Cat Toy Moggy. …
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19 May
Pedigree Wholesale unveils price cuts on 500 products
Pedigree Wholesale has announced major price cuts on 500 of its “most popular” products in a bid to help businesses maximise their profits. By closely monitoring market trends and competitor pricing, the group has invested in lowering prices to better support independent pet retailers. According to Pedigree Wholesale, savings on…
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19 May
VETIQ launches premium Joint Care and Calming Supplement Chews for dogs
VETIQ®, the trusted pet wellness brand from Mark + Chappell, is proud to introduce two new additions to its growing portfolio of preventative pet healthcare products: VETIQ Joint Care Supplement Chews and VETIQ Serene Calming Supplement Chews. These innovative chews are scientifically formulated to support canine joint health and emotional…
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