Manufacturers
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Nov- 2020 -23 November
Lily’s Kitchen partners with Dogs Trust
Lily’s Kitchen has announced a two-year partnership with Dogs Trust that is set to begin this autumn. The partnership is in support of the charity’s ‘Change the Tale’ campaign, and will see the pet food manufacturer donate 15% of the net sale price from sales of its Christmas dog food…
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18 November
3i invests £125m in MPM to accelerate expansion
Natural pet food group MPM is set to receive a £125m investment from 3i Group in a bid to accelerate the group’s international expansion. The Manchester-headquartered pet company sells dog and cat food under the Applaws, Encore and Reveal brands. The company differentiates itself through its high quality, human-grade products,…
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13 November
MPM sold by ECI Partners
Premium natural pet food company MPM has been sold by ECI Partners, with completion of the sale subject to regulatory clearance. The Manchester-headquartered pet company sells dog and cat food under the Applaws, Encore and Reveal brands. Its products are sold across 50 countries and the business has maintained strong…
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6 November
Purina launches pet food with plant and insect proteins
Nestlé Purina has announced the launch of pet food that builds on alternative proteins to “make better use of the planet’s resources”, through a new line that includes insects as well as plant protein from fava beans and millet. Veterinarians and nutritionists at Purina have put together two recipes for…
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4 November
Wagg enhances food range offering
Dog food manufacturer Wagg announced it has undergone “the most comprehensive refresh” since its launch in 1986. According to the manufacturer, its new and improved range has been “significantly enhanced”, with meat ingredients now forming the largest content at 28%. Following the move, the brand now claims to have 80%…
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Oct- 2020 -29 October
Denzel’s receives investment from Holly Branson
Healthy dog snack start-up brand Denzel’s has received investment from Holly Branson and a handful of strategic investors. The latest backing will reportedly put the company in position to grow 16-fold by 2022, and the money will be used to expand its product range and team, as well as increase…
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27 October
PetSafe launches health and wellness products ahead of winter
PetSafe Brand has announced the launch of three new products to keep pets “as healthy and happy as possible” ahead of the winter period. The new products include the PetSafe Streamside Ceramic Pet Fountain and PetSafe Automatic 2 Meal Pet Feeder, both from the business’ Water & Feed range, as…
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26 October
Nutravet launches new product for animal health range
Nutravet is launching a new product, Nutramarin+, to its exclusive veterinary animal health range. According to the animal healthcare brand, Nutramarin+ is an “advanced, fast acting” triple action formula to support and maintain healthy liver function in both dogs and cats. Following the launch of Nutramarin earlier this year, Nutramarin+…
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23 October
The Innocent Pet launches Christmas dog treat range
The Innocent Pet has launched “The Great Christmas Bake-Off”, its new range of dog treats ahead of the festive season. The Yorkshire-based luxury pet food manufacturer, known for its ‘Birthday Cake Mix’, has created two new dog products; including a grain-free DIY Christmas Cake Mix made with British turkey. Innocent’s…
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14 October
Pets at Home submits proposal for new national distribution centre
Stoford Developments has submitted a planning application for a new 770,000 sq ft national storage and distribution centre in Staffordshire on behalf of UK pet care business, Pets at Home. Pets at Home has signed a 20-year conditional agreement for lease on the development, with construction set to start on…
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