Manufacturers

Lily’s Kitchen supports equality with new partnership

Lily’s Kitchen has announced a unique partnership with Stonewall, Britain’s leading charity for lesbian, gay, bi and trans equality, as part of its commitment to embrace diversity and promote equal rights for all. Lily’s Kitchen, the first pet food company in the UK to partner with Stonewall, is supporting the campaigning charity’s…

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Tetra launches new Cascade Globe aquarium

Tetra has introduced two new Cascade Globe aquariums, in Bordeaux (red) and white colours. The Tetra Cascade Globe 6.8L comes complete with the EasyCrystal 100 Filter, which removes waste to promote optimal water quality for healthy fish. It also works in conjunction with the Tetra Aquatics App, which helps to…

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Pet manufacturer secures £60m in contracts

Accapi Group has had a record sales year and renewed brand contracts worth an estimated £60 million over the next five years. The company represents American brands Ruffwear (adventure), Kurgo (travel) and Planet Dog (play) in Europe. The company has seen ‘huge demand’ and key new product launches boosting sales…

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Orijen announces new brand ambassador

Bern Pet Foods, the exclusive importers and distributors of ORIJEN and ACANA pet foods, today announces that, after a nationwide search, Elsa the Lhasa Apso has become ORIJEN’s new ambassador. Elsa, who charmed judges with her huge personality and independent nature, beat off a number of other dogs to be…

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Eukanuba launches search to find real life ambassadors

Eukanuba has launched a search for five dogs and their owners to become official brand ambassadors and have the opportunity to try its new range of premium nutrition before it’s officially available to the public. Taking part in an exclusive 12-week trial, the five dogs who will be made up…

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Webbox Natural launches first national TV campaign

Pet food brand Webbox Natural is set to launch its first national TV advertising campaign. The commercial will be aired across the UK from next month. Tony Raeburn, CEO of Pets Choice, owner of the brand, said: “We know that customers are becoming even more discerning about what they feed…

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New company Woofs debuts products at trade show

New fish-based dog food brand Woofs debuted its range at this year’s PATS Sandown event. The brand was co-founded by Stewart Irvine, and began when one of his clients asked him to find opportunities to sell his fish skin products. He trialled the products on a dog named Chewy, who…

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Fish4Dogs boosts sales team

Fish4Dogs has boosted its sales team by bringing on board a business manager from the pet industry and promoting one of its customer service advisors into new positions. Patina Pickard and Jack Sheldon join territory manager Judith Laurie to make-up the team under the direction of Sarah Fowler. Patina has…

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Forthglade introduces full sales team at PATS

Forthglade’s head of sales, Bill Kimberling, introduced the company’s full sales team to those visiting the Forthglade stand at PATS this year. The seven-strong team now covers all regions of the UK and were busy sharing details of 2018’s new product launches, including the popular new grain free cold pressed…

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Eukanuba releases range allowing owners and dogs to ‘live life well together’

Eukanuba has announced the launch of its ‘new and improved’ nutrition, which has been carefully tailored across each life stage and breed size to support optimal body condition allowing owners and dogs to live life well together. The new range includes five life stage variants. By tailoring the protein and…

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