Manufacturers

Jun- 2018 -

14 June

Freshpet tricks children into eating pet food for advert

American manufacturer Freshpet secretly fed pet food to children from the UK without telling them in its latest marketing ploy to introduce the company to British consumers. Freshpet described the advert as “the best way to introduce the UK to the family” despite authorities warning that dog food was not…

14 June

Cotswold Raw to go on tour to promote healthy eating for pets

Cotswold Raw is to take its display team on tour to shows around the UK in order to promote healthy eating in pets. The company’s team will visit Dog Fest, The Game Fair and Countryfile Live to showcase its product that aims to take pet food back to its roots…

14 June

New toy launched that combines ‘launcher’ and ‘ground pursuit’ games

Chuckit have launched their new Ringchaser toy for dogs that combines both “launcher” and “ground pursuit” games. The company says the toy will bring “innovation to the game of fetch” and has been inspired by one of the companies best-selling toys, the Ultra Ball. The product aims to emulate the…

14 June

Major garden centre listing for Vet’s Kitchen

Pet food brand, Vet’s Kitchen has announced Chessington Garden Centre as its new specialist retail partner. The store will stock the company’s full range of premium cat and dog food, as well as treats and health supplements. Vet’s Kitchen, the only pet food brand with an in-house veterinary clinic, will…

13 June

ProDen PlaqueOff commits to reducing CO2 emissions

Swedencare UK, the distributor of ProDen PlaqueOff has committed to reducing its CO2 emissions caused by its business activity. This new move falls in line with the company’s ethos to remain environmentally friendly and its natural pet products. Swedencare UK is based in Leeds, and after the inclusion into the…

13 June

Forthglade leads the way in protecting the South West Coast Path

Natural pet food manufacturer Forthglade has made a donation to the South West Coast Path Association in a bid to protect and preserve the South West Coast Path, a favoured place for dog walkers. The South West Coast Path is the longest of the country’s fifteen National Trails and enables walkers…

12 June

Vitalin Pet Foods announce German Shepherd Charity sponsorship

Vitalin Pet Foods have announced that it is sponsoring the German Shepherd Rescue Elite (GSRE) charity, following a vote by the general public. Earlier this year, the company pledged a £500 sponsorship to a charity and created a poll on Facebook asking people to vote for any charity they liked…

12 June

University of Liverpool’s Feline Healthy Ageing Clinic reaches milestone

The recently launched Feline Healthy Ageing Clinic has just welcomed its 100th ‘senior’ patient through the door, as part of an ambitious long-term study to improve understanding of the ageing process in cats. The team, directed by professor Alex German and led by Nathalie Dowgray, has been undertaking extensive examinations…

11 June

Construction underway for one of the world’s largest pet food factories

Construction is underway at GA Pet Food Partners in Lancashire as part of a £34m expansion plan that will make it one of the largest pet food factories in the world. The plans are to take ten years to complete and will see a production increase from 140,000 tonnes per…

11 June

Mars Petcare continues veterinary expansion with new deal

Pet food manufacturer Mars Petcare is continuing to expand the veterinary leg of its business with the acquisition of European veterinary business AniCura for an undisclosed amount. This follows Mars Petcare’s recent purchase of British veterinary group, Linnaeus. AniCura was established in 2011 by Fidelio Capital and The Animal Hospital…