Manufacturers

Purina backs major oyster reef restoration off Norfolk coast

Petcare firm Purina has announced support for what is expected to be the UK’s largest oyster reef restoration project, in partnership with marine conservation group Oyster Heaven. The initiative will see new reefs established off the North Norfolk coast, with a target of embedding at least four million oysters by…

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Pawer Water expands Pets Corner range with wellness multipack

Pet wellness company Pawer Water has expanded its presence in Pets Corner with the launch of a new multipack, available across the retailer’s stores from this month. The Wellness Collection brings together three of the brand’s functional products – Mobility, Calming and Gut Support – which were previously sold only…

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Pets Choice acquires Kennelpak brands out of administration

Pets Choice has acquired several brands from Kennelpak after the pet products supplier fell into administration. The Lancashire-based manufacturer confirmed it had acquired Breederpack, Kennelboy, Kennelmaid, Duchess and Dylan from administrators of Kennelpak. The labels will join an existing portfolio that includes Webbox, Bob Martin, Felight, TastyBone, Vet’s Kitchen and…

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Naked Dog launches personalised raw food sleeves in local pet shops

Raw pet food company Naked Dog has launched a limited run of personalised packaging across independent pet shops in the UK. The initiative features 200 sleeves on packs of its beef raw dog food, each printed with one of the country’s 20 most common dog names, from Arlo to Yogi.…

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Buffalo Co secures exclusive distribution deal with Decco

Natural dog treat supplier Buffalo Co has agreed an exclusive distribution partnership with Decco, the UK’s largest garden centre wholesaler. The tie-up gives the family-run firm nationwide access to retailers through Decco’s logistics and retail network. Buffalo Co, founded in the UK, supplies a range of single-protein, additive-free dog treats…

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Ruffingtons celebrates first year of ‘rapid growth’

Dog treat brand Ruffingtons has marked its first anniversary in which it saw it double its initial growth targets and expand to more than 200 stockists across the UK. The company, part of Lincolnshire-based Fold Hill Foods, launched at the Pets and Aquatics Trade Show (PATS) in September 2024 with…

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Purina Europe appoints new CEO

Purina has announced the appointment of Rafael Lopez as the new chief executive officer for Purina Europe. He succeeds Purina’s previous European CEO, Jeff Hamilton, who has assumed the role of CEO of Nestlé Americas. Most recently, Lopez held the position of regional director for Italy and Southern Europe of…

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Pets Choice opens first factory outlet in Blackburn

Pet food manufacturer Pets Choice has opened its first factory outlet store in Blackburn, offering clearance deals across its product range. The store, branded Pet Range, stocks food, treats, toys and wildlife products. Located on Whitebirk Industrial Estate, it marks the company’s first move into physical retail. Pets Choice said…

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OMNI unveils Lean Paws ‘Ozempic for dogs’

Pet health brand OMNI has announced the launch of Lean Paws, a natural supplement designed to tackle canine obesity. The new supplement has been inspired by innovative human weight loss drugs like Ozempic and is designed for dogs as a new option for managing excess weight. The supplement works by…

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Cranswick partners with BlakBear on digital quality assurance programme

Cranswick has announced it has partnered with UK-based technology company BlakBear to launch a digital quality assurance programme. The programme will improve quality testing across 17 Cranswick sites through the use of BlakBear’s freshness sensor technology and AI software. It will aim to deliver unique insight into quality by generating…

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