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Founder of Pet Brand Tatty Head, Felicity Cooper has been named as a Midlands finalist for the Natwest Great British Entrepreneur Awards (GBEA), within the Start-Up Entrepreneur of the Year category.

Tatty Head, which launched at Crufts 2019, is a new Pet Brand created by Cooper who had a vision to bring its dog training aid – Twist ‘N’ Treat – to the market. The product concept was borne when Cooper spotted a gap in the market for a practical dog treat container which would rattle when shaken and dispense treats in a controlled manner.

The Natwest Great British Entrepreneur Awards was founded in 2013 and celebrates entrepreneurship in the United Kingdom.

The 2019 GB Entrepreneur Awards are being held across eight regions: Midlands, Wales, the South West, the North East, the North West, Scotland, Northern Ireland and London and the South East. Tatty Head has been selected as a finalist for the Midlands region.

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