HiLife partners with cat subscription box service Gus & Bella

Pet food brand HiLife has teamed up with a new cat subscription box service, Gus and Bella, to tap into a new generation of cat owners who want to treat their pets to products that promote wellness.

Created by Emily McMahon, Gus and Bella is a novel subscription box designed for both owner and cat to enjoy together. Promising to deliver happiness and wellbeing, with wellness inspired items for cats, and cat-themed self care products for their owner, the first run of boxes will include HiLife’s chicken breast treats.

McMahon said: “The aim of the box is to connect with people that go above and beyond to look after their pet’s wellbeing. Because of this, we were looking for a premium, quality product. HiLife it’s only natural cat treats stood out because they are 100% natural and free from any nasty ingredients.”

The HiLife ‘it’s only natural’ chicken breast treats contain 100% chicken breast with no added flavours, colours or preservatives.

Emma Stutz, marketing and communications manager at HiLife, added: “Emily’s got some great plans for Gus and Bella and we wanted to be a part of that. It’s a great way to reach new customers and we were honoured to be chosen for the very first box. Our HiLife it’s only natural treats are going out to many key cat influencers and of course we hope the interest it generates is reflected in our sales.”