Encore launches new cat bone broth toppers

Premium pet food brand Encore has expanded its cat food range with the launch of Bone Broth Toppers in the UK.

The new products have been developed to help cat owners add moisture to their pets’ diets, reflecting growing demand for hydration-focused nutrition products. The range includes two recipes: Chicken Bone Broth with Chicken Breast and Fish Bone Broth with Tuna Fillet.

According to Encore, the toppers are made with natural ingredients and contain flakes of protein designed to increase meal appeal. They can be served alongside dry food or as a standalone treat and are supplied in resealable pouches.

The launch comes as the brand targets pet owners seeking products that support specific nutritional needs. Encore cited research indicating that long-term health is a key purchasing consideration for cat owners, while many continue to face challenges finding products that meet their pets’ dietary requirements.

Robyn Long, innovation manager at Encore, said:er at Encore, said: “Cat parents increasingly look for ways to encourage their pets to consume more moisture, particularly those feeding dry kibble. Our Bone Broth Toppers offer a practical, tasty way to add moisture while bringing additional flavour and texture, alongside high-quality protein and other essential nutrients to meals.

Long added: “We believe mealtimes should be a highlight of the day for pets and their owners. If we can’t make a better pet food, we won’t make it at all. Not only does our cat bone broth range fulfil pet parent priorities, such as increased variety, improved texture and enhanced taste, but it also reflects our commitment to making thoughtful choices for pets, people and the planet as we continue to evolve our products, packaging and business practices.”