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ChewyChewsUK has launched Beetroot and Strawberry Love Hearts treats, the second product in its professional collection, as the brand prepares for a national partnership with Jollyes.
The new hay-based treats are 100% grain-free and contain no oats, preservatives, or chemical additives.
Developed in collaboration with small animal nutritionists, the high-fibre formulation includes supplemental multivitamins to meet the dietary requirements of small herbivores.
The launch follows the brand’s Moon and Stars range and forms part of a 2026 growth strategy that includes further flavour expansions and an increase in wholesale distribution to independent retailers.
The product is packaged in 90g bags and utilises natural ingredients intended to improve palatability for various small pet species.
ChewyChewsUK has localised its manufacturing standards to cater to the specialist pet market, focusing on clean formulations that exclude binders often found in mass-market treats.
The brand is currently offering samples to potential wholesale partners to coincide with its entry into larger retail chains.
The expansion into national retail via Jollyes indicates a shift in the brand’s distribution model from independent-focused to mass-market availability.
The company’s 2026 roadmap includes additional geometric designs and botanical flavour profiles aimed at diversifying the existing professional collection.
