Doodlebone launches new Trendy Tails dog accessories range

Dog accessories brand Doodlebone has launched a new product range, Trendy Tails, expanding its offering of everyday walking essentials with updated designs and finishes.

The collection includes harnesses, collars and leads and is aimed at combining practical features with contemporary colourways. Doodlebone said the range had been developed to appeal both to pet owners and independent retailers, with a focus on durability, ease of use and accessible pricing.

At the centre of the launch is the With Me Harness, which features adjustable neck and chest buckles, a padded grab handle and a flexible tummy strap designed to improve fit and comfort. The harness is available in sizes suitable for small to large dog breeds and includes reflective detailing, breathable lining and machine-washable materials.

The harness is offered in two colour combinations, navy and reef, and pink and pastel paint, drawing on colours from previous Doodlebone collections. Matching padded collars and leads are also available, allowing retailers to offer coordinated sets.

The Trendy Tails range also includes an updated version of Doodlebone’s padded lead, which now incorporates a traffic handle designed to provide additional control in busy environments.

Doodlebone said the collection had been developed with retail presentation in mind, including merchandising designed to attract attention in store and encourage impulse purchases.

James Mokler, product marketing manager at Doodlebone, said the new range focused on balancing design and function. He said: “We’ve focused on products that deliver function and design in equal measure. The With Me Harness is versatile, stylish and built to last.”

The Trendy Tails collection is available to buy directly from Doodlebone and through stockists across the UK.

Founded in 2014, Doodlebone designs and manufactures dog accessories including harnesses, leads and coats, with a focus on durability, fit and colour-led design.