Pooch and Mutt launches vet-approved natural dental powder

Functional pet health brand Pooch and Mutt has expanded its wellness range with the launch of a natural dental powder, aimed at addressing oral health issues among the UK’s 13 million dogs.

The product, made from 100% natural sea kelp, is designed to reduce plaque, tartar and bad breath – three common but often overlooked issues in canine health.

With one in eight dogs affected by dental disease each year, the launch responds to growing consumer interest in “convenient, preventative” care products.

The dental powder joins Pooch and Mutt’s oral care range, which includes dental sticks and fish hide products. It also complements the brand’s supplement subscription model, with many customers opting for health-focused add-ons such as joint support and calming products.

It is suitable for dogs of all sizes and life stages, and aligns with the brand’s “all-natural”, vet-approved approach.

The powder is now available online at an RRP of £15.99 for 100g. Pooch and Mutt products are also stocked in Tesco, Sainsbury’s, Ocado and Amazon.

Dr Linda Simon, Pooch and Mutt’s resident vet, said: “Owners are increasingly looking for natural, no-fuss solutions that support their pet’s health.

“Oral health is one of the most common areas of concern among my clients, yet it’s often the most difficult to manage at home. Brushing a dog’s teeth daily just isn’t realistic for many people – and this is where a functional, evidence-backed product like our dental powder makes a real difference. It’s an effective solution I’m proud to recommend because it meets a genuine need with natural, science-led ingredients that work.”