Mars launches AI-powered dental checks
The next tool will be IAMS Poopscan, an AI-powered tool designed to analyse a dog’s feces and monitor stool consistency
Mars has announced the launch of Greenies Canine Dental Check, an AI-powered tool to aid pets dental health.
The new digital AI tool monitors the appearance of dog’s teeth and gums, all from a smartphone photo. The tool scans for signs of tartar buildup and gum irritation in seconds, using an AI model trained on over 53,000 images of dog mouths.
As a result, owners will receive results, along with recommendations on next steps. For further guidance, users can consult a Licensed Veterinary Technician via Mars’ PETconnect by Greenies service.
This launch is part of Mars’ $1bn (£750m) investment in its Pet Nutrition business driving digital innovation.
Mars plans to expand its digital health portfolio throughout 2025 to offer tools that provide real time insights into overall wellbeing.
The next tool will be IAMS Poopscan, an AI-powered tool designed to analyse a dog’s feces and monitor stool consistency.
Ikdeep Singh, global president of Mars Pet Nutrition, said: “For 90 years and counting, Mars has been making pet parenting better and now we’re making it easier than ever to monitor and support their pet’s health. Greenies Canine Dental Check is just the beginning.
“By bringing together our iconic brands, and expertise across our science, diagnostics, veterinary and digital teams, we’re providing pet parents with the tools they need to better understand and care for their pets every day.”
