Pedigree partnership to extend Karnlea reach

Karnlea Bone Broth has joined forces with Pedigree Wholesale to further extend opportunities for independent pet retailers to stock its products.

Retailers will now be able to order through Pedigree Wholesale or continue to order direct from Karnlea. The brand will also feature on Pedigree Wholesale’s stand at PATS Telford next month (September).

The partnership will “boost value and efficiency” to retailers who may want to test the waters with the products and/or add quantities to existing orders, in a bid to save on shipping costs and enable bespoke orders for dispatch to individual stores.

Karnlea Bone Broth said it was actively approached by Pedigree Wholesale to distribute its products in the UK, having launched earlier this year.

Karnlea’s founder, Lara McCulloch, said the partnership was a massive opportunity to extend awareness and accessibility of its products.

McCulloch said: “Pedigree Wholesale is a well-established and trusted partner which is celebrating 50 years in the business. It manages more than 2,500 accounts and has a proactive sales team which updates customers on new products and recommends ways to help independent retailers grow and flourish.

“We believe that these channels will help keep customers up-to-date with our new flavours and promotional offers and support us with seasonal requirements and event opportunities.”

Amanda Clark, food buyer at Pedigree Wholesale, added: “We are very excited to become Karnlea’s UK wholesale partner. Packed from fresh and with high levels of protein, collagen and minerals, we consider it an ideal product for supporting cat and dog health.

“We have doubled our stock levels to support its popularity in its first month with us. It is proving extremely popular, especially with retailers which put raw and natural products at the heart of their offer to customers.”