Unipet launches Honest 2 Nature brand
Focusing on sustainability, the project began in a bid to produce a wild bird insect suet cake which is packaged without plastic
Register to get 1 more free article
Reveal the article below by registering for our email newsletter.
Want unlimited access? View Plans
Already have an account? Sign in
Unipet International has unveiled the launch of its latest brand, Honest 2 Nature, which focuses on sustainability.
The project began in a bid to produce a wild bird insect suet cake which is packaged in a new scheme that sees no plastic being used.
In addition, 98% of the brand’s ingredients are sourced in the UK, with the insects being supplied by their partner, Protix, who are based in the Netherlands.
The initial launch of the brand includes a single insect suet cake packed in a shelf ready pack, and a 10-pack value option.
Andrew Ball, CEO of Unipet, said: “It has taken 18 months to find a replacement for the plastic element of the packaging, making sure it’s genuinely OPRL approved and suitable for home waste recycling.
“We really hope this is the start of a transition across all of our suet products going forwards. We have always been leaders in high-quality suet wild bird food products and, with the shift in society towards sustainable practises, it’s time for us to continue being at the forefront of innovation.”
