The treats are said to be healthy and rich in natural ingredients, and “cater to the current consumer trends for natural and high-quality products”.
They are also veterinary recommended and contain premium quality Timothy hay, which boosts the fibre content to support digestive and dental health. The treats also contain dried cranberries, boosting their flavour without the need for added sugar or artificial flavours.
Berry Loops are designed for rabbits, guinea pigs and chinchillas, but the full Selective Naturals Treats range contains products for small omnivores too, including hamsters, gerbils, rats and mice.
They are small and designed for hand feeding, which reportedly encourages interaction and helps to maintain a bond between pet and owner. The treats can also be used to create enrichment activities for small pets, as they can easily be hidden in toys and bedding around the enclosure, promoting natural foraging behaviours.
Claire Hamblion, Supreme marketing director, said: “We are so pleased to receive this award. With Berry Loops, we’ve made a great effort to deliver what owners are looking for in small pet treats.
“Over recent years, we’ve seen small pet owners becoming increasingly well-informed and engaged in their treat purchases, selecting items that meet the health and welfare needs of their animals. Our Loops treats cater to this trend, as they’re made up of high-quality, nutritious ingredients, and they also provide great enjoyment for pets to share with their owners.”