Scrumbles confirms return of pet advent calendars

Scrumbles, a pet food brand, has announced the return of its Christmas advent calendars for cats and dogs.

The product, which first launched in 2019, offers ‘mini versions’ of its treats that are hand-baked in small batches in eco-ovens with all-natural ingredients and no added sugar or salt. 

Scrumbles, which also launched a Halloween version of the calendar, said it expects this Christmas to be its “biggest yet” – with the group previously selling out stock on 2 November last year. 

Aneisha Soobroyen, co- founder of Scrumbles, said: “Last year we were blown away by the response, selling out by 2 November. 

“Given the year we’ve had and the millions of new pet parents across the country, we’re expecting more demand than ever. We’re thrilled to work with our trade & retail partners to delight pets and their parents across the country.”