Peter Pritchard takes up CEO position at Pets at Home

Peter Pritchard has stepped into his role as the new CEO of Pets at Home, with immediate effect.

The retailer announced Pritchard’s promotion from his position of chief executive of retail in November 2017, taking over from Ian Kellett.

He joined the retailer in 2011 as its commercial director and has been credited with the retailer’s launch of its VIP club and the repositioning of its merchandise business.

Kellett will remain with the group until 31 May to oversee the handover. He informed the board of his departure in November, saying he was leaving to pursue personal business interests.

At the time of Pritchard’s appointment announcement in November, Tony DeNunzio, chairman at the time, said: “Peter has steered the retail business for a number of years and has been responsible for the launch of some highly successful initiatives, and I am confident he will provide strong leadership to the group.”