Sloane Stanley has announced that luxury pet lifestyle brand, Love My Human, will be making its UK debut at 308 King’s Road in the heart of Chelsea.
Starting as an online shop, sourcing and selling internationally, the brand has chosen the Sloane Stanley estate for its first bricks and mortar store.
Opening in May, the 1,700 sq ft store, set across the ground floor and lower ground floor, will offer products from a wide range of international and regional pet grooming brands. Focused on the dog and cat owner’s market, Love My Human will provide pet lovers with products from brands such as Mia Cara, Duepuntootto and Cloud7.
There will also be a grooming spa on the lower ground floor, which will be designed by Jaine Yang and Jenny Matthews, with interiors supplied by British Standard. The store will also feature a bespoke dog crèche, resembling a London town house living room.
Savills and Miles Commercial represented Sloane Stanley. Love My Human represented themselves.
Hannah Grievson, commercial property manager at Sloane Stanley, said: “Love My Human will be a much welcomed addition to the mix of premium brands and niche retailers within the estate. The King’s Road attracts vibrant, affluent clientele with a passion for pets, so it’s the perfect spot for an indulgent pet retail and grooming brand to make its UK debut. Love My Human will complement our existing offer and bring a new dimension to the host of stores enriching the estate.”
Jenny Matthews, founder of Love My Human, added: “We are delighted to embark upon our first UK store after a successful online business and in the prime location of King’s Road. We are excited to join this exclusive community which are attracted by premium and distinctive products and see the King’s Road as the perfect place for our brand to grow.”