Animology plans re-brand and reveals new formulation

Animology has improved every shampoo and spray product within its dog range. The company has drawn on new developments in formulation chemistry to make existing products better than ever.

The team behind Animology has spent the last year focusing on development. The brand aims to maintain its position as a best seller at the forefront of ‘pet care excellence.’

Group55, the company behind Animology, has announced that all of its grooming products now meet the EU’s stringent human cosmetic regulations.

Speaking of the developments Stephen Turner, managing director of Group55, said, “Animology has consistently led innovation within the pet grooming sector and our investment to deliver further improvements in product performance and efficacy represent our commitment to providing the pet specialist retailer products of the highest quality and integrity that they can recommend in complete confidence.”

This announcement comes as a precursor to the unveiling of a rebrand on the Animology dog range, which is set to take place in February 2017.

For more information on Animology go to www.animology.co.uk or visit the brand’s social media pages.