Register to get 3 free articles
Want unlimited access? View Plans
Already have an account? Sign in
Mars PetCare has launched Dreamies Snacky Mouse, an interactive snacking treat and toy for cats.
The limited edition mouse-shaped wobble toy has been designed to dispense DREAMIES™ treats as cats bat, tap, pounce and play with it. Snacky Mouse™ aims to encourage cat play and interaction with owners.
“We know that cats love playtime as much as they love the irresistible taste of Dreamies™ cat treats – and, we wanted to create a product that combines both of these passions,” said Tom Lindley, marketing director at Mars Petcare UK. “The limited edition Dreamies™ Snacky Mouse™ toy makes treat time even more playful, creating the ultimate game of cat and mouse!”
Available for a limited time from June, Snacky Mouse™ is sold with a 60g bag of tasty Dreamies™ Cheese at an RRP of £3.00.
The launch of Snacky Mouse™ will be supported by a full-scale marketing campaign that brings the “Cat vs. Mouse” concept to life. The mouse toy is put to the ultimate feline test in a fun online video comprised of live action clips of cats “boxing” the new toy and triumphantly enjoying Dreamies™ cat treats. POS materials will also be available for retailers to drive interest and make Snacky Mouse™ unmissable in store.
For more information on Dreamies™ treats, the Snacky Mouse™ toy or to check out the online video, visit https://www.facebook.com/DreamiesUK/.
