\r\n\r\nThe two co-founders of Beco Pets made their first prime-time television debut this week on TV show \u2018The Apprentice\u2019. \r\n\r\nThe popular show featured The London Pet Show, as the two teams battled each other to avoid being fired.\r\n\r\nToby Massey, whose terrier dog Rupert was also invited to appear on the programme, said: \u201cEveryone on the team at Beco Pets are massive fans of \u2018The Apprentice\u2019. We even have an Apprentice sweepstake running in the office to see who gets hired at the end."\r\n\r\nCo-Founder George Bramble added: \u201cAs an entrepreneur, I was intrigued to meet other budding entrepreneurs on the show. I wasn't entirely convinced that all of them fully understood how the UK pet trade works, but it was fun."