Pets Choice reveals new appointments

Pet food manufacturer Pets Choice has added four new staff members to its team.

Peter Birch joins the company as head of operations, Charlie Jenkins as brand manager, Ben Windeatt as senior national account manager, and Paschalina Papadogkona as new product development manager.

Tony Raeburn, CEO of Pets Choice, said: “Pets Choice is experiencing a fantastic period of growth thanks to the continued success of our broad product range. Our new recruits are joining at an exciting time for the company and we are confident that they will be great assets to the team.”

Peter Birch, the new head of operations, has previously worked for high-profile brands such as Soreen and Greggs. Product development manager, Paschalina Papadogkona, joins the company from Butchers Pet Care. Charlie Jenkins, company’s new brand manager, comes from confectionery brand Cloetta where she has worked for over two years.

Senior national account manager, Ben Windeatt brings more than 15 years industry experience to his new role. He commented: “Pets Choice is a rapidly growing business, operating in a fast-paced industry, so I cannot wait to get stuck in. Healthier pet food products are becoming increasingly popular and as this is an area of expertise for Pets Choice, it’s a great time to be joining.”

For further information on Pets Choice, please visit

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