Natural pet grooming product company Butch & Bess, which manufactures shampoos and coat sprays for pet owners and professionals, has adopted a new name as part of a company rebrand.
The Borehamwood-based company, which has been named as one of the best emerging product businesses in the UK by Startups, has adopted the brand name HOWND, falling under a new parent company called Power Pet Group Ltd.
“It’s the right time for us to rebrand. We have ambitions to move into exciting new product categories, which show promising signs of growth, while our existing products have generated interest from investors following our appearance on BBC’s Dragons’ Den earlier this summer,” explains Jo Amit, co-founder of HOWND.
“We believe that the HOWND brand will give us the best chance of success when looking to disrupt our existing product marketplaces, along the new ones we hope to dominate. Plus, with a memorable name, and contemporary visual branding that we are currently developing, we feel that HOWND will instantly connect to international customers.”
Despite the change in name, HOWND are keen to reaffirm their dedication to quality and natural grooming products to their loyal customer base.
“We have advised all of our existing customers about our impending rebrand and are very grateful for their continued support. They can rest assured that the quality of our products will stay the same,” adds Mark Hirschel, the company’s co-founder.
“To mark the rebrand, we’ll be adding a series of exciting new products to the existing range within the first few months of the new year, one of which is emergency dog wipes in a neat point of sale display for retailers. We’ll also be supplying free rebranded artwork for any trade customers who have bought Butch & Bess point of sale units earlier this year.”
Another reason for adopting a new brand name was to differentiate from another existing UK pet business.
“Following observations of marketplace confusion between our products and services and those of Betty & Butch Limited, we have taken the decision to rebrand in order to avoid any further confusion,” explains Jo Amit.
Butch & Bess, or should we say HOWND, produce natural, beautifully scented, essential oil based grooming products for dogs. Made in the UK, the products are free from alcohol, parabens, soap, dyes, phosphates, phthalates and other harsh chemicals.