Independents’ Day campaign set for July 4

The National Skills Academy for Retail and People 1st has launched its 4th annual Independents’ Day campaign.

Celebrating the contribution independent businesses make to the UK, the campaign culminates on July 4 when the public are encouraged to make use of independent businesses.

Last year thousands of businesses in over 150 locations across the UK took part, with activities such as street festivals and special promotions to mark the day and this year 18 trade associations are joining the campaign. Aiming to support small businesses in developing their online skills, the new Digital High Street Skills programme has a package of support available to destinations across the UK.

Jane Rexworthy, executive director of strategic partnerships for People 1st said: “We are delighted to be launching this year’s Independents’ Day campaign which celebrates independent businesses across the UK and encourages the public to support their small businesses on 4 July. The campaign has gained considerable momentum over the last four years and we are certain that this year’s campaign will be the most successful yet.

“We are calling on destinations across the UK to support small businesses in their areas and celebrate the valuable contribution they make to the local economy on 4 July.”

Over the next three months, businesses will be encouraged to download supporting materials from to join forces with other SMEs, town centre teams and local skills shops to communicate to customers the town-wide activities, which will help drive footfall into locations and the small businesses within them. 



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