Nature’s Feast, one of the UK’s leading and most established brands in the wild bird care market, has launched a new initiative that will help secure the future survival of the nation’s farmland.
Officially launched at this year’s Gardeners’ World Live, the brand has pledged to support farmers operating in an environmentally friendly way and where possible, source as many raw ingredients for its range of birdseed from UK farmers who are signed up to the Environmental Stewardship (ES) Scheme. The scheme is delivered by Natural England on behalf of the Department for Food, Environment and Rural Affairs (Defra).
Rachael Dickinson, senior brand manager at Westland, commented: “Our customers can be assured that through buying Nature’s Feast they are not only helping Britain’s birds, but also conserving and safeguarding the countryside for future generations to enjoy.”
The ES Scheme also supports efforts to reverse the decline in farmland birds, such as the skylark, with more than 18,000 plots providing a suitable habitat for breeding pairs during breeding season.