In a deal brokered by TCS Media, the brand new TV event celebrates the achievements of the world’s most extraordinary animals and the people who work with them.
Filmed in front of a live audience and hosted by Paul O’Grady, it is inspired by the UK’s unwavering love and connection with animals.
Established in 1998, Animal Friends Insurance is one the UK’s leading specialist pet insurance providers for dogs, cats and horses.
Marketing manager of the company Chris Newnham said: “We’re delighted to be sponsoring the British Animal Honours 2013. Not only is it an important layer in our branding strategy, it also offers opportunity to recognise and award the nation’s pets for their achievements, something of which we are particularly proud to support.”
The annual event will reward animals in categories that cover military service and bravery as well as conservation and therapy, with the majority of nominees suggested by the public and ultimately chosen as winners by a 30-strong jury made up of animal experts, charities and celebrities. The Internet Star Award will be voted for by the public via www.itv.com/britishanimalhonours