The Pet Care Trade Association (PCTA) has appointed a new chief executive who will take the reins of the PCTA and the Pet Care Trust.
Nigel Baker will officially take up his post on 3 December and comes to the organisation with 30 years’ experience in the pet trade, bringing considerable commercial experience from senior positions he has held in pet food manufacturing and supplier companies.
Speaking about the role, Nigel said: “I am delighted and honoured to have been appointed as the new chief executive of the PCTA and Pet Care Trust. The Association will continue to ensure that the needs of its members are understood at both government level and across the whole pet industry.
“The PCTA provides a united voice for everyone involved in the pet industry from retailers and groomers, to kennels & catteries, from suppliers and professional services to manufacturers.”
He added that his vision was to “offer its members a wide range of information, training, assistance and benefits”, having a direct relevance to their business.
Commenting on Nigel’s new role, Keith Adis, chairman of the PCTA, added: “His 30 years’ experience in the industry and knowledge of commercial management will help to bring us closer to our members, as well as help them meet the economic and political challenges facing our industry over the coming years.
“We are an industry with a £6 billion annual turnover and Nigel is the right person to ensure that both the public and government take pet ownership more seriously.”