Mars Petcare team smash Guinness World Record for pet food donation

A Leicestershire-based pet care company has broken a Guinness World Record for donating the most pet food to charity in 24 hours.

Mars Petcare Associates, from Waltham, officially became world record holders during their annual Customer Development and Marketing Conference.

The previous world record of 900 kilogrammes donated in one day was smashed by Mars, as they totalled more than 4,000 kilogrammes – equivalent to almost four family cars – which went to a local animal charity.

Keely Short, general manager at Leicester Animal Aid, received the world record amount of pet food for the animal shelter and said: “We’re delighted to have been chosen by Mars Petcare to receive the biggest donation of pet food.

“We estimate that the food will feed our cats for at least a year and in these challenging times, particularly when we’re up to capacity with cats, this will really help us so we are really grateful for this generous gesture.”

John Pickering, customer development director at Mars Petcare, was delighted with his company’s achievement. He said: “What a result. This team challenge was a great example of celebrating team work in the business and reinforcing the impact of our biggest brands and how we can do good in our local communities.”