The Pet Food Manufacturers’ Association (PFMA) has celebrated its 50th anniversary, and marked the occasion with the launch of a short film.
The PFMA was founded in 1970 by four pet food companies who “saw the need for a single body to act as an industry voice”.
The association was set up with the intention to provide guidance to smaller companies and to partake and contribute to “important discussions” surrounding legislation and animal welfare.
In a statement, PFMA said: “Fast forward 50 years and the world is a very different place, however PFMA’s guiding principle to ‘place pets at the heart of everything we do’ is as relevant today as it was then.
“Now more than ever, the role of pets in our homes is in the spotlight, confirming what we already know, that pets make an important contribution to all our lives.”
It added: “They are our companions, members of our families and part of our everyday routines, which is why, PFMA places pets at the heart of everything it does.
Nicole Paley, PFMA’s deputy chief executive said: “The plans for celebrating our 50th birthday this year were quite different but given the challenges we have faced I have never been prouder of the Association and our members.
“Throughout turbulent times we have continued to supply the nation’s pets with their favourite foods.”
She added: “Our short film is a celebration of pets, a snapshot of what PFMA is about and a story of how we place pets at the heart of everything we do. We hope you enjoy it.”