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Johnston & Jeff donates food amid crisis

Premium bird food manufacturer, Johnston and Jeff, has given its support to four parrot rescue centres through the donation of bird food amid the ongoing crisis. 

The Yorkshire-based manufacturer has donated more than a tonne of its ‘Parrot Lean and Fit’ and ‘Low Sunflower’ blends to Birdline Parrot Rescue, Problem Parrots, All Star Parrots, and Safe Haven Refuge, who have all been affected by the pandemic.

The manufacturer said that it is “incredibly important” to support these bird rescue charities and sanctuaries, who have all continued their “vital work” as the crisis continued. 

Staff from Johnston and Jeff have delivered the food free of charge to these charities, maintaining social distancing whilst they carry out these operations. The group is now looking to make further donations as the pandemic continues.

Maddy Johnston, marketing and media manager at Johnston and Jeff, said: “The pandemic has had a huge impact on animal welfare and rescue charities. With household incomes hit hard, many birds have sadly been relinquished, therefore increasing feed and veterinary costs.

Charities are doing all they can, but with fundraising activities also restricted, they need our support to ensure their birds are happy, healthy and well fed.”

She added: “As a company, we couldn’t just stand by and watch that happen so we decided to donate food to some of the centres we know, to do our bit in helping them continue providing care to their parrots.”

Steve Jones, Welfare Director at Problem Parrots, said: “It’s great to see the company recognising the challenges rescue charities like Problem Parrots are facing at this challenging time.

“By donating this feed, they are helping us to continue doing what we always strive to do – provide the best possible care to the parrots we look after. It is very much appreciated.”

In addition to helping rescue centres during the crisis, Johnston and Jeff has also produced free downloadable wall charts to help people identify what birds are in their gardens. 

The group has produced a photo casebook of origami birds for people to attempt, as well as a series of line drawings that can be coloured in by children.

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