Lintbells has announced the launch #RescueYourRescue, a nationwide emergency fund-raising appeal to support pet rescue charities affected by the pandemic.
The pet supplement company has launched the appeal alongside broadcaster Peter Purves, who is the voice of Crufts.
The #RescueYourRescue campaign is set to deliver “vital finance” to pet rescue charities that have been severely affected by Covid-19.
It will help over 100 pet rescue charities around the UK and aims to initially raise £250k. Lintbells are also donating £10,000 to launch the appeal.
It comes after Lintbells warned that rescue centres are facing closure, and charities are “hanging in the balance” from a loss of funds attributed to adoption fees, centre visits, charity shop sales and fundraising events.
It hopes that the fundraiser will “urgently raise funds to immediately help safeguard the future of pet rescue charities and the animals that rely on them”.
Purves said: “Pet rescue charities across the country support the welfare of animals that need our help the most. In these difficult circumstances, I’m appealing for animal lovers to work together to support these brilliant centres and the crucial work that they do.
“Every donation makes a difference, so please give what you can and help spread the word by engaging with the campaign on social media using #RescueYourRescue.”
Lauren Moore, fundraising manager at RSPCA Halifax, Huddersfield Bradford and District branch said: “We are a local independent branch of the RSPCA so we have to raise our own funds to keep our animal centre running and look after the animals in our care.
“This is normally done through our fundraising events and income from our charity shops, but with the current COVID-19 crisis we have had to close our shops and cancel planned events and activities which has had a devastating effect on our funds. We’ve also been forced to close our animal centre and have cancelled any potential adoptions.”