Wilsons Pet Food launches new service model

Wilsons Pet Food has launched its new service model which will provide stockists large and small the opportunity to stock their very own range of raw frozen dog food at Wilsons Pet Food stores.

The Scottish-based company currently produces their own branded range of cold pressed and raw frozen dog food, and have now created a new dedicated business unit to provide stockists with a way to “enhance” their own brand by capitalising on “new market trends and innovation”.

Made in their purpose-built factory using state-of-the-art equipment, this new range of product will continue to follow Wilsons’ ethos of using “100% natural ingredients” and will be sourced from local produce.

Recipes include a range of human grade, single-sourced protein including chicken, lamb, beef and turkey.

Head of Sales, Dan Griffin said: “In the pet food industry, I’m constantly amazed by the dedication and passion shown by independent pet shop owners and the care they take in sourcing only the best products for their customers. 

“By offering no setup fee and a minimum order of just 24kg, it enables independents to provide a quality product with their own name attached to support their current offering for their loyal customer base.”