The agreement will see the manufacturer make a donation to the team, which will be used to purchase new equipment, with the team of dogs being fed on Natures Menu’s products.
The sport involves two teams of four dogs, racing side-by-side with each dog being required to run over a jump to trigger a Flyball box, which then releases a ball. The dog must then retrieve the ball and return over the jumps.
The team is currently ranked at number three out of 600 and they have recently broken the outdoor grass record in Europe with a time of 15.13 seconds.
Craig Taylor, MD, Natures Menu, said: “The Focus Flyball Team is a fantastic group and one that we were keen to partner with. We’re delighted to be feeding the six teams Natures Menu products to ensure they are in the best possible condition to compete in the races and put in a winning performance.
“We wish the Team all the very best of luck at the British Flyball Association Championships in August – we can’t wait to see them compete.”
Sarah Prince, team captain, Focus Flyball Team, added: “We are extremely pleased to have agreed a sponsorship agreement with Natures Menu. We spotted Natures Menu at Crufts earlier this year and approached the team to see if they would be interested in joining forces – we’re so happy they said yes.
“The sponsorship will make such a difference to us as not only will all the dogs be fed on wholesome food packed with natural goodness, but we will also be able to better ourselves and upgrade to new equipment. We are very much looking forward to working with Natures Menu.”