The manufacturer approached packaging supplier Tyler Packaging to create sustainable packaging after its estimation found that over 10 million packs of bird food – largely from unrecyclable materials – are sold in the UK every year.
Thomas Lee, managing director of Henry Bell, said: “At Henry Bell we’ve been committed to sourcing and producing quality products that respect the environment. Developing a recyclable packaging for our new wild bird food brand ensures we lead the conversation in the category.
“We hope to inspire our customers and the growing number of ethical consumers to follow us on our recyclable journey.”
Adam Kay, sales and technical director, Tyler Packaging, added: “After years of research we’ve engineered a packaging with a mono structure that is easy to recycle and also satisfies requirements around functionality. We’re delighted to see Henry Bell Wild Bird Food range launching our eco-packaging solution to the UK market.”