If your organisation is making a difference to people’s wellbeing through the power of the pet-human bond, read on!
Applications are now open for the 2025 Purina BetterWithPets Prize, and this is more than just an opportunity for funding – it’s a chance to grow your impact and become part of a powerful movement improving lives across the country.
The BetterWithPets Prize forms part of Purina’s commitment to help one million people in vulnerable situations through the power of the pet-human bond by 2030. The Prize supports organisations that help people thrive through animal companionship, assistance, or therapy, and it’s already helped a number of UK-based charities and social enterprises.
Here are five reasons why your organisation should apply today:
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Access a share of £170,000 to scale your impact
This year, Purina is offering a two-year grant totalling £170,000, which will be shared among standout organisations working with pets to support people in need. Whether you’re helping older people stay connected through pet visits, training therapy dogs, or offering animal-assisted recovery programmes, the Prize provides a solid financial foundation to grow your organisation from.
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Join a community of changemakers
Winners of the Purina BetterWithPets Prize don’t just receive funding, they also join a wider BetterWithPets community. This network offers opportunities to collaborate with other organisations across Europe, share knowledge, and learn from fellow professionals.
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Gain expert support from Purina
Prize recipients benefit from a close partnership with Purina, including support in developing best practices to grow sustainably. This has helped past winners refine their volunteer training, expand into new regions, and increase their operational capacity to meet rising demand.
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Be inspired by organisations already making a difference
The Purina BetterWithPets Prize has already supported a number of impactful UK-based initiatives. StreetVet, for example, provides free veterinary care to the pets of people experiencing homelessness and used the grant to grow its Accredited Hostel Scheme.
Pets As Therapy brings therapeutic animal visits to over 400,000 people each year in care homes, schools, and hospitals, and used the funding to expand its volunteer training and reach. Each of the winning organisations used the Purina BetterWithPets Prize to extend their reach and support more people than ever before.
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Harness the power of the pet-human bond to change lives
Whether through companionship to elderly people, supporting children with additional needs, or working to break down barriers in housing or healthcare, the pet-human bond has the power to change lives. The Purina BetterWithPets Prize celebrates that belief and helps turn good intentions into lasting, measurable impact.
If your organisation is helping people’s wellbeing through the power of the pet-human bond, don’t miss this opportunity. Applications for the 2025 Purina BetterWithPets Prize are open until 12th September 2025, and the process is quick and straightforward.
Apply now at: Purina Better with Pets Prize | Purina
