F. Duerr & Son launches Peamutt Squeezy for Pets at Home

F. Duerr and Son has expanded its Peamutt Butter dog treat range with a new squeezable version, Peamutt Squeezy, launching exclusively in Pets at Home stores across the UK from 23 June.

The peanut-based treat, priced at £2.49 for a 320g tube, is designed for convenient use with dog toys and lick mats. It is made from 100% peanuts and contains heart-healthy fats, vitamin B, niacin and vitamin E. The product is also palm oil free.

Peamutt Squeezy has been developed to tap into the growing trend of “humanising” dog food, which has seen pet owners create “stylised and elaborate meals” for their dogs on social media platforms.

According to F. Duerr and Son, the tube allows enough control to write pet names or decorate dog-friendly bakes, and is also considered as a “convenient” option for training puppies. 

Peamutt Squeezy will officially launch at DogFest 2025 and will be backed by a social media, PR and marketing campaign. 

Peamutt Squeezy joins the brand’s Peamutt Balls training treats, which will also be available in Pets at Home from the end of June.

Sally Addenbrook, marketing manager, said: “We have seen an increasing trend in dog owners creating Instagram-able food experiences and snacks for their dogs – being playful with lick mats and making arty treats to ‘surprise and delight’.

“Peamutt Squeezy is a simple way to be playful with your dog’s treat staple. It’s a move away from generic snacking and allows dog-parents to craft, bake and create for their pets in the easiest way possible.”

She added: “Maximising dog influencers and user generated content across our social media, we hope to really bring to life how versatile and fun Squeezy can be and provide a foodie experience for their dog.”