Johnson’s unites with PIF and Bira on National Pet Shop Day
National Pet Shop Day 2025 seeks to address the economic pressures facing the high street, reinforcing the message: ‘use it or lose it’
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Johnson’s Veterinary Products has announced that it is partnering with the Pet Industry Federation (PIF) and British Independent Retail Association (Bira) for National Pet Shop Day.
The event will return on 12 July 2025 following a successful first running in 2024. More than 200 pet shops participated in the inaugural event, helping to foster customer loyalty and increase foot traffic to stores.
National Pet Shop Day 2025 seeks to address the economic pressures facing the high street, reinforcing the message: “use it or lose it”.
With cautious consumer spending impacting independent retailers, Johnson’s, PIF, and Bira are united in their commitment to support independent pet shops by highlighting the unique value these businesses provide, from practical advice on common pet health concerns to offering tailored product solutions.
Paul Gwynn, managing director of Johnson’s Veterinary Products, said: “At Johnson’s, we have always held the tireless dedication of the nation’s independent pet shops in the highest possible regard.
“These stores are more than just places to buy pet products, they are community hubs where knowledgeable staff offer invaluable advice and hands-on support to pet owners. We are committed to championing the valuable work they do, and with the support of PIF and Bira, we will continue to drive positive change for independent pet retailers.”
Andrew Goodacre, CEO of Bira, said: “National Pet Shop Day (NPSD) is a great event focused on important community businesses, many of which are small independent retailers. Bira is all about enabling the indie retailers to succeed – it is our one mission. Supporting NPSD shares the values of our mission by celebrating all that is good in the pet shop sector.
“It celebrates the hard working business owners who are passionate about supporting their communities. These people are equally passionate about helping customers get the best products and care for their beloved pets. I am often told that independents are at the heart of every good high street. I totally agree and pet shops are very much part of a vibrant high street.”
