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North Wales pet group announces ‘successful’ rebrand with £1.2m refurbishment

PetPlace has announced it has “successfully” undergone a rebrand which has included a £1.2m refurbishment of its Farm and Pet Place outlet in Abergele.

The pet retail group says it has “already seen a rise in sales” following the refurbishment of its Abergele store the group says it plans to roll-out the new look at the group’s other stores in Llangefni, Chirk, Mold and Ruthin from 2019.

Sion Pritchard, the company’s managing director, said: “It became apparent looking at the market and where the sector was going that we needed a change. The industry has advanced significantly in past years, it’s now more about the health and happiness of pets rather than just filling up with stock – they are very much a part of the family.

“The toys and accessories are designed for comfort rather than just functionality, such as memory foam dog beds and advanced dog coats, and the way the store is laid-out makes it a more sociable environment.

“A lot of people have passed by and seen the refurbishment of the building, so we look forward to welcoming them inside and showing them how things have improved.”

PetPlace has recently raised over £33,000 for Hope House Hospice through fundraising events during its refurbishment, and says it plans to continue with charitable activity.

The group also has “major plans” for expansion at the Abergele site, which is set to be announced in the run up to Christmas, alongside the launch of a unique loyalty card that matches offers and discounts to a customer’s purchase history.

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