Nutriment unveils latest rebrand

Raw pet food retailer Nutriment has announced a rebrand in response to the changing landscape of raw pet feeding.

Founded in 2013, Nutriment has spent over a decade developing “premium” raw pet food recipes and delivering accessible raw food solutions to customers across Europe.

Having teamed up with design experts and market researchers, Nutriment has combined “simplicity”, “transparency”, and “sophistication” to produce branding, packaging and POS materials that truly embody the Nutriment ethos.

Additionally, feedback obtained from the customer research phase, which concentrated on product clarity, food presentation, brand values, overall attractiveness, and positioning within the raw food category, identified “powerful” insights into what customers want and need from their raw pet food provider in 2024 and beyond.

As a result, leveraging the insight gained through the market and customer research during the branding redesign project, Nutriment has also revealed a new design and some product innovations which will be released to the marketplace in the next three months.

Nutriment’s core portfolio of recipes has expanded over its 11-year operation to maintain its position as a “pioneer in the field”. This has included innovative products such as: Support – recipes specifically designed to provide nutritional support for ongoing health concerns; and Just – one ingredient, complimentary meal solutions for supporting at-home meal preparations.

Retailers will start seeing rebranded Nutriment packaging and POS materials from June 2024, following a website refresh in May.

Nutriment’s new-look branding and packaging will be presented at Interzoo 2024 between 7 and 10 May in Nuremberg.

Ryan Winwright, head of Commercial at Nutriment, said: “We’ve spent a considerable amount of time evaluating the ever-evolving raw pet food market and landscape and drilling down into the drivers of today’s pet owners, in order to reimagine the Nutriment brand to align with these findings.

“We’ve always prided ourselves on being an agile, dynamic and responsive business with the fundamental aim of providing first-class raw nutrition for pets in accessible ways for pet owners. Nutriment 2.0 will redefine raw pet food and raw pet feeding and we’re incredibly excited to see this take place.”