The Salmon Cookies and Redfish and Lavender Crunchers are grain-free and contain no artificial preservatives or colourings, making them suitable to be given everyday.
The Salmon Cookies are crunchy biscuits which contain 50 percent salmon, 39 percent whitefish and seven percent sweet potato. The golden-brown discs are slightly rough in texture – making them suitably abrasive for doggie dental health.
The Redfish and Lavender Crunchers are made from responsibly sourced, delicious redfish which is high in Omega 3 and the lavender and chamomile ingredients are known for their calming effects.
They are light and easy-to-break into smaller pieces and contain 96 percent redfish, two percent lavender and one percent chamomile.
The new products, which are available in August, are presented in recyclable cartons, containing 75g of product, within a sealed sleeve. Salmon Cookies have a recommended retail price (RRP) of £3.75 and Lavender and Red fish Crunchers, £4.00 RRP.
Fish4Dogs has produced a wood effect, cardboard countertop display which allows retailers to show all the packs side-by-side with their stablemates Squid Bites and Calamari Rings.
Jo Little, Fish4Dogs head of marketing, said: “We love to treat our dogs but it’s important to feed them with the right things in order to keep them in tip-top condition and avoid diseases that can be brought about by pet obesity.
“At the same time, we want to give them something special to show them how much we love them and our new products are the perfect solution. They are treats that grandma can give when she’s looking after them without fear that they will return home looking a little heavier.”