Fish product manufacturers, Tetra, have launched a new campaign to attract more people to and raise awareness of the fishkeeping hobby.
The company has invested in digital media to target new and existing fishkeepers via a social, search and display campaign. The launch of the campaign is the latest in Tetra’s ongoing commitment to the aquatics industry and involves investment in brand development to drive growth for the fishkeeping category.
The campaign launched in late July and will run through to September. It will support Tetra’s aquariums, food and care products as well as outdoor pond products, including a hero competition running until 24 August 2018 giving consumers the opportunity to win a garden furniture and BBQ set with the purchase of any Tetra Pond product.
Ashleigh Foster, senior brand manager for Tetra, said: “The new media campaign is a really exciting piece of activity and we’re thrilled that we can support the future of the hobby with digital advertising spend to attract new people into fishkeeping.
“Not only can we be very specific with our targeting, but digital also gives us a huge opportunity to inspire new people to join the hobby. This campaign is the latest in our ongoing digital activity, which includes the launch of our social channels in 2016, the introduction of our aquatics app and earlier this year, our podcast series in collaboration with Practical Fishkeeping – all designed to make fishkeeping as easy and as accessible as possible.”