Animal psychologist Dr Roger Mugford and The Company of Animals Pet Centre has launched its new pet training brand Coachi.\r\n\r\nCoachi combines training and play categories, with new schemes and accessories, aiming to help owners bond with and train their pets.\r\n\r\nThe new scheme has three main facets; learn, play and fun and tricks. Learning involves recall and manners, and includes a number of whistles to help train dogs. Play involves play and reward and includes some chew toys and balls. Fun and tricks has accessories including clickers, treat bags and dumbells.\r\n\r\nMugford said: \u201cAll dogs, regardless of age or breed, require training and here at the Company of Animals Pet Centre, we have seen over half a million dogs since 1979 and each one is, like humans, entirely different from the next. What is certain though, is training a dog will strengthen the bond between the pet and owner and ultimately ensure both parties can settle into a happy, harmonious life together.\r\n\r\n\u201cWhat\u2019s more, play is of course an essential part of cognitive, emotional, and physical development and so, in the interest of animal welfare and happiness, it seemed only logical to combine the two for a positive, balanced, and happy approach to dog training.\u201d\r\n\r\nThe new scheme is available for all dogs aged eight weeks and older.