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Leaps and Bounds has partnered with Dogs Trust to celebrate International Dog Day on 26 August, which will see the wine company donate £1 for every promotional bottle sold.
The exclusive promotion with Sainsbury’s is the first towards a long-standing partnership which starts with an initial donation of £35,000.
This initiative starts a year-long partnership with Dogs Trust to raise awareness of their work on behalf of all their dogs, from rehoming to rehabilitation.
Victoria Bryksa, Leaps and Bounds brand ambassador, said: “We saw wine (and dog) lovers’ enthusiasm for this playful, unique brand come to life, and we are so excited to be partnering with Dogs Trust to solidify our mission to hero dogs from around the world and support the charity in its incredible campaign to rehome dogs across the UK.
“More than just a wine, Leaps & Bounds has dogs at its heart, so this partnership is the start of an exciting journey combining delicious wine and incredible dogs.”
Owen Sharp, Dogs Trust CEO, added: “We’re pleased to partner with Leaps and Bounds to help us in our mission to bring about the day when all dogs can enjoy a happy life. Initiatives like this are essential to help us look after the dogs in our care and find them their forever homes.”
