Pet care brand HOWND has launched a reward-based Indiegogo crowdfunding campaign for its new HERO Bowl with aims to raise \u00a338,000 to bring the bowl to market.\r\n\r\n\r\n\r\nThe product was invented to provide antimicrobial protection for dog food and water bowls and is set to be the most hygienic bowl solution on the market.\r\n\r\nIn an increasingly hygiene conscious world, the patent-pending HERO Bowl has built-in antimicrobial technology provided by antimicrobial technology experts BioCote.\r\n\r\nThe BioCote technology is present throughout the HERO Bowl, providing antimicrobial protection even if scratched or chewed. The company also claims that protection that will last for the expected lifetime of the bowl as it does not wash off or wear away.\r\n\r\nIts recommended retail price starts from \u00a318.\r\n\r\nThe HERO Bowl is made from recyclable polypropylene and will come in a range of HOWND matt brand colours with a gloss logo, a non-slip base, twin side cut outs for easy handling; a high curve interior with angular corners for easier feeding and shifting of food; and is dishwasher safe. It is available in two sizes: 18cm and 23 cm.\r\n\r\nJo Amit, co-founder of HOWND, said: "We know from the success of our HOWND pet care range that animal lovers are prepared to go to great lengths for their pets to ensure they enjoy a happy and healthy life. We live in a time where people are using antibacterial hand gels and cleaning sprays as well as other hygiene solutions, and we saw a gap in the market for an antimicrobial pet bowl solution. Animal health and welfare is at the heart of everything we do and launching the HERO Bowl is the logical next step for us as a company whose whole ethos is about protecting and caring for our precious furry friends".\r\n\r\nBioCote's head of partner development, Jennifer Collier added: "BioCote is thrilled to be partnering with HOWND to develop a unique range of antimicrobial pet bowls. This emerging brand's immense passion for producing ethical, quality pet products is truly inspiring, and we look forward to helping them deliver yet another fantastic product to the market."